Titre : Digital transition in cultural and creative clusters in Algeria: brassware in Constantine and jewelry in Batna 

Auteurs : Lamis Benmanseur,  

Revue : Science, Technology, Development 

Numéro : Issue 1 

Volume : 2 

Date : 2022/04/14 

DOI : 10.21494/ISTE.OP.2022.0831 

ISSN : 2752-6879 

Résumé : In the digital era, very small businesses have to adapt to changes and make a transition to ICT, to maintain and boost their competitiveness. In this perspective and to enhance and promote crafts in Algeria, the Directorate General of Crafts and Trades has opted for a twinning with the European Union in order to support the installation of two clusters of cultural and creative industries: the copperware cluster developed in Constantine and the jewelry cluster in Batna. Indeed, the theory of clusters attributes the insertion of technologies and innovation to externalities of agglomeration and local interactions. The objective of this work is therefore to try to understand the attitudes of artisan members of cultural and creative clusters in Algeria, regarding the integration of ICT. To achieve this article, we managed a qualitative study to explore our research phenomenon. This will allow us to highlight the constructs that shape the technological and innovative behaviors of artisans within clusters. 

Éditeur : ISTE OpenScience