Titre : Samuel Colt, an American legend Auteurs : Daniel Casanova, Revue : Technology and Innovation Numéro : Issue 4 Volume : 6 Date : 2021/09/13 DOI : 10.21494/ISTE.OP.2021.0737 ISSN : 2399-8571 Résumé : et appliquer un paternalisme social pour se fidéliser ses ouvriers. ABSTRACT. Samuel Colt was an extraordinary character. Adventurer, passionate about mechanics and chemistry, he would show himself to be a true entrepreneur of industry. Both a good talker and a seducer, throughout his life, he would develop his invention: the revolver, and for that he would become a real businessman. He secured legal protection for his patents, took advantage of the historical context (conquest of the West, war with Mexico and also the Civil War), increased the productivity of his factory and showed foresight in advertising and promotional marketing. Samuel Colt knew how to use his interpersonal skills to offer luxury weapons to key men in different states. He knew how to rationalize his factory, designed according to his plans, applying a kind of segmentation of work before this had really been conceived and also applied a social paternalism to gain the loyalty of his workers. Éditeur : ISTE OpenScience