Titre : City & Tourism - Journal of City Tourism Auteurs : Patrice Ballester, Revue : City and Tourism Numéro : Issue 1 Volume : 1 Date : 2021/04/7 DOI : 10.21494/ISTE.OP.2023.0938 ISSN : 2976-5897 Résumé : Globalization has consequences for observable and quantifiable city tourism practices; the world’s major cities are similar - or not - in the approach and management of this urban tourism with touristic projects and infrastructure sometimes identical but also differentiated practices. In addition, small and medium-sized cities are experimenting with a new form of tourism and their territory. But even more, urban tourism does not become a major factor in the construction of the image of the city and sometimes the image of a country? City tourism is multiple, in connection with the economic activity of a city (business tourism), the organization of congresses and leisure activities for the general public. We must also highlight the challenge of moving towards more sustainable urban tourism through a good tourism practice that has significant consequences for our planet and its environment, especially by transport. This axiom is realized through sometimes remarkable phenomena of hybridization, standardization or differentiation. There are also endogenous and exogenous social events or productions that characterize or modify a tourist activity in the urban world. This leaves options or strategic axes based on differentiation with respect to the other, but also think of a necessary networking with the rest of the world and resulting in a multiplication of competition. The aim of the Journal City & Tourism is to work on different themes that are meaningful and emulate in the field of research disciplines. We favor two complementary approaches that will allow us to give a precise portrait of the tourist city, a marketing approach (economic, communication, management, CSR, branding and governance) and a geographical approach (spatial, human, cultural and environmental). Éditeur : ISTE OpenScience