TY - Type of reference TI - Industrial innovators: the loneliness of the long distance runner AU - Michel Moruzzis AB - To sum up the state of innovation in French industries, it could be said that “Smart ideas give poor returns”. After almost forty years spent in advanced studies, the author realized that industrial innovators must be tough long distance runners, and that many obstacles are paving their way. Then he thought that his experience could be used to highlight and explain this point of view. Starting from the description of three cases from his own work, the author attempts to describe more general obstacles which are probably affecting many industrial companies. Finally, the author concludes that innovation in French industrial companies should be considered more seriously and as a part of the company’s DNA. He also believes that management is probably the domain in which companies really need innovation. As a conclusion, the author would be delighted should this analysis stimulate companies to much more practice team sports to innovate. DO - 10.21494/ISTE.OP.2016.0107 JF - Technology and Innovation KW - Invention and innovation, innovation and industrial companies, obstacles to innovation, fear of innovation, management of innovation, innovative management, Invention et innovation, innovation et entreprise, peur d’innover, difficulté à innover, freins à l’innovation, gouvernance de l’innovation, management innovant, L1 - https://openscience.fr/IMG/pdf/iste_techinn_v1n2_2.pdf LA - en PB - ISTE OpenScience DA - 2016/10/14 SN - 2399-8571 TT - Innover en entreprise : la solitude du coureur de fond UR - https://openscience.fr/Industrial-innovators-the-loneliness-of-the-long-distance-runner IS - Issue 2 VL - 1 ER -