TY  - Type of reference 
TI  - The creative studio, designer of prospective scenarios for innovation for France Télécom R&D 
AU  - Thomas Michaud 
AU  - Damien Douani 
AU  - Laurent Ponthou 
AB  - Corporate science fiction consists of producing prospective videos featuring new services or technological innovations. Between 1997 and 2003, France Telecom R&D produced dozens of prospective scenarios, imagining the telecommunications technologies of the future. This article presents the history and characteristics of this original project thanks to the testimony of actors involved in the production of these short films. Moreover, in this article we view audiovisual fiction in a historical perspective by considering the extent to which they anticipate the emergence of design fiction, which is a creative technique that takes inspiration from science fiction to prototype new objects. Several iconic videos have demonstrated their ability to anticipate by several years major innovations such as telepresence, smartphones, voice control applications and many other Internet- and virtual-related technologies. These films essentially play an evangelistic role and have been used to test new concepts with future users. 
DO  - 10.21494/ISTE.OP.2023.0953 
JF  - Technology and Innovation 
KW  - Prospective,  science fiction,  innovation,  Videos,  design fiction,  France Télécom R&D,  Telecommunications, Prospective,  science-fiction,  innovation,  Vidéos,  design fiction,  France Télécom R&D,  Télécommunications,  
L1  - https://openscience.fr/IMG/pdf/iste_techinn23v8n2_6.pdf 
LA  - en 
PB  - ISTE OpenScience 
DA  - 2023/03/17 
SN  - 2399-8571 
TT  - Le studio créatif, concepteur de scénarios prospectifs au service de l’innovation de France Télécom R&D 
UR  - https://openscience.fr/The-creative-studio-designer-of-prospective-scenarios-for-innovation-for-France 
IS  - Issue 2 
VL  - 8 
ER  -