TY  - Type of reference 
TI  - Rationality and constraint management in the innovation process: the case of Saint Gobain’s Plateforme du bâtiment 
AU  - Joëlle Forest 
AU  - Ludovic Vievard 
AB  - The permanent injunction to innovate raises the question of the mode of existence of innovations. How do the innovations that shape our world and our behaviors emerge? In order to provide some answers, this article reviews the history of a marketing innovation: the plateforme du bâtiment of Saint Gobain. Although it is clear that the genesis of this innovation does not emerge ex nihilo, the history of the plateforme du bâtiment shows that the final form taken by this innovation is closely linked to the way the designers took into account the constraints inherent in any design process. It also highlights the fact that innovation results from the deployment of two forms of thought: creative and analytical rationality. In this way, this article encourages us to emancipate ourselves from a romantic conception of innovation inherited from the magnified storytelling of the genesis of great innovations. 
DO  - 10.21494/ISTE.OP.2019.0411 
JF  - Technology and Innovation 
KW  - constraint,  creative rationality,  analytical rationality,  innovation,  Saint Gobain,  Plateforme du bâtiment, contrainte,  rationalité créative,  rationalité analytique,  innovation,  Saint Gobain,  Plateforme du bâtiment,  
L1  - https://openscience.fr/IMG/pdf/iste_techinn19v4n4_7.pdf 
LA  - en 
PB  - ISTE OpenScience 
DA  - 2019/09/12 
SN  - 2399-8571 
TT  - Rationalités et gestion de contraintes dans l’innovation : l’exemple de la Plateforme du bâtiment 
UR  - https://openscience.fr/Rationality-and-constraint-management-in-the-innovation-process-the-case-of 
IS  - Issue 4 
VL  - 4 
ER  -