TY - Type of reference TI - Agility and Product Supply Chain Design: the Case of the Swatch AU - Laure Morel AU - Vincent Boly AU - Brunelle Marche AU - Frédérique Mayer AU - Roland Ortt AB - During the launch of new products, innovative companies must be ready for a reorganization of the supply chain that supports the manufacturing of the product in question. Thus, they have to redefine their role at the heart of manufacturing in order to remain competitive. Therefore, reflection must take place as soon as the new product is designed in order to anticipate the organizational, technological and strategic changes. An “agile” supply chain facilitates the integration of a new product by limiting the risks induced by these different changes. In this article, we will show that anticipating the design of the supply chain as early as possible in the process of development of the new product allows us to implement the most effective strategies to make it agile, and therefore more able to withstand the risks and uncertainties arising from innovation. To illustrate our points, the emblematic case of the Swatch is studied. DO - 10.21494/ISTE.OP.2019.0315 JF - Technology and Innovation KW - modelling, agility, Supply chain, Agile, modélisation, agilité, Filière, Agile, L1 - https://openscience.fr/IMG/pdf/iste_techinn19v4n1_4.pdf LA - en PB - ISTE OpenScience DA - 2019/01/7 SN - 2399-8571 TT - Agilité et conception de filière : le cas de la montre SWATCH UR - https://openscience.fr/Agility-and-Product-Supply-Chain-Design-the-Case-of-the-Swatch IS - L’innovation agile
VL - 4 ER -