Titre : The advent of AI in the cultural and creative industries: from the mythology of progress to the collective reappropriation of technology 

Auteurs : Samuel TRONÇON,  

Revue : Open Journal in Information Systems Engineering 

Numéro : Special Issue 

Volume : 6 

Date : 2026/01/28 

DOI : 10.21494/ISTE.OP.2026.1403 

ISSN : 2634-1468 

Résumé : This article questions the dominant narratives on generative artificial intelligence (GAI) in the cultural and creative industries, comparing it with the social and economic dynamics that accompany its integration into work processes and collectives. Three myths are analyzed: the disappearance of professions and jobs, the obsolescence of skills, and productivity gains. Using a multidisciplinary approach combining expertise in AI, a sociotechnical approach, and field approach, we show that the situation reveals structural imbalances rather than producing them: the gradual deterioration of processes, value capture, and deskilling are telling illustrations of this. We highlight real uses that tend to reconfigure these technologies and propose concrete avenues for collective reappropriation through the empowerment of actors, usage labs, and technological social dialogue. 

Éditeur : ISTE OpenScience