TY  - Type of reference 
TI  - The advent of AI in the cultural and creative industries: from the mythology of progress to the collective reappropriation of technology 
AU  - Samuel TRONÇON 
AB  - This article questions the dominant narratives on generative artificial intelligence (GAI) in the cultural and creative industries, comparing it with the social and economic dynamics that accompany its integration into work processes and collectives. Three myths are analyzed: the disappearance of professions and jobs, the obsolescence of skills, and productivity gains. Using a multidisciplinary approach combining expertise in AI, a sociotechnical approach, and field approach, we show that the situation reveals structural imbalances rather than producing them: the gradual deterioration of processes, value capture, and deskilling are telling illustrations of this. We highlight real uses that tend to reconfigure these technologies and propose concrete avenues for collective reappropriation through the empowerment of actors, usage labs, and technological social dialogue. 
DO  - 10.21494/ISTE.OP.2026.1403 
JF  - Open Journal in Information Systems Engineering 
KW  - artificial intelligence, cultural and creative industries, sociology of technology, creativity, reflexivity, sociotechnical system, deskilling, hybridization, transformation, social dialogue, intelligence artificielle, industries culturelles et créatives, sociologie des techniques, créativité, réflexivité, dispositif sociotechnique, déqualification, hybridation, transformation, dialogue social,  
L1  - https://openscience.fr/IMG/pdf/iste_roisi26v6n1_1.pdf 
LA  - en 
PB  - ISTE OpenScience 
DA  - 2026/01/28 
SN  - 2634-1468 
TT  - L’avènement de l’IA dans les industries culturelles et créatives : de la mythologie du progrès à la réappropriation collective de la technologie 
UR  - https://openscience.fr/The-advent-of-AI-in-the-cultural-and-creative-industries-from-the-mythology-of 
IS  - Special Issue 
VL  - 6 
ER  -