TY  - Type of reference 
TI  - International cultural law to the test of synthetic media 
AU  - William LETRÔNE 
AB  - Synthetic media produced by generative artificial intelligence (GAI) tools are flooding the Web, causing risks of cultural harm that should be addressed. Yet, the question of cultural harm resulting from the dissemination of synthetic media has only been partially addressed in the legal literature. This article aims to fill this gap, by exploring the legal implications of culturally harmful synthetic media. To that end, this article analyzes the key concept of cultural harm and the role played by cultural rights and the principle of cultural diversity in its characterization. The ways in which synthetic media can cause cultural harm and the potential legal consequences are then discussed. It will be shown that, while international law provides mechanisms for preventing cultural harm, there are few means to really take into account the specificities of culturally harmful synthetic media. 
DO  - 10.21494/ISTE.OP.2026.1406 
JF  - Open Journal in Information Systems Engineering 
KW  - Synthetic Content, Cultural Harm, International Law, Information Disorders, Human rights, Free Speech, Contenus Synthétiques, Préjudice Culturel, Droit International, Désordres Informationnels, Droits Fondamentaux, Liberté D’expression,  
L1  - https://openscience.fr/IMG/pdf/iste_roisi26v6n1_4.pdf 
LA  - en 
PB  - ISTE OpenScience 
DA  - 2026/01/28 
SN  - 2634-1468 
TT  - Le droit international de la culture au défi des médias synthétiques 
UR  - https://openscience.fr/International-cultural-law-to-the-test-of-synthetic-media 
IS  - Special Issue 
VL  - 6 
ER  -