@ARTICLE{10.21494/ISTE.OP.2024.1095, 

TITLE={From audience analysis to micro-targeting: A behavioural tool for cognitive warfare}, 
  
AUTHOR={Julien Debidour
, Paul Pelletier, }, 
	
JOURNAL={Cognitive Engineering}, 
	
VOLUME={7}, 

NUMBER={Issue 1}, 
	
YEAR={2024}, 

URL={https://openscience.fr/From-audience-analysis-to-micro-targeting-A-behavioural-tool-for-cognitive}, 
	
DOI={10.21494/ISTE.OP.2024.1095}, 
	
ISSN={2517-6978}, 
	
ABSTRACT={In an era where technology and data define the everyday experience, behavioural micro-targeting is emerging as a key strategy in shaping individual and collective perceptions. Audience analysis plays a central role in understanding the motivations and attitudes of target groups, while data mining and artificial intelligence enhance the precision of targeting through automation and real-time adaptation. By combining these techniques, influencing actions find a new amplitude in their practical realisation.}}