@ARTICLE{10.21494/ISTE.OP.2022.0832, 

TITLE={Business innovation and emerging countries: from a North-dominated logic to a South-generated logic}, 
  
AUTHOR={Camal Gallouj, }, 
	
JOURNAL={Science, Technology, Development}, 
	
VOLUME={2}, 

NUMBER={Issue 1}, 
	
YEAR={2022}, 

URL={https://openscience.fr/Business-innovation-and-emerging-countries-from-a-North-dominated-logic-to-a}, 
	
DOI={10.21494/ISTE.OP.2022.0832}, 
	
ISSN={2752-6879}, 
	
ABSTRACT={Most of the studies devoted to commercial innovation in emerging countries consider it as necessarily and exclusively originating in Northern developed countries. This innovation, produced in the Northern developed countries, is simply adopted by the emerging ones, which then follow a totally dependent logic. The objective of this contribution is to show that this North-dominated innovation logic is far from corresponding to today’s reality. Indeed, we believe that the Southern developing or emerging countries have a much more proactive approach to innovation. The latter, when it comes from the North, is not adopted as is but is often modified in depth to be better adapted to the specificities of the local markets. Moreover, the Southern countries following a reverse innovation pattern are increasingly initiating innovations that go as far as going up the traditional diffusion route (as mentioned in academic work) to impose themselves on the Northern countries.}}