TY  - Type of reference 
TI  - Building the success of a house of haute coiffure: the case of the Croisats, patented hairdressers (1820-1860) 
AU  - Lucie Roudergues 
AB  - Passionate hairdressers, founders of an academy and a newspaper, patented inventors, the men and women of the Croisat family innovated in many ways and made their mark on the world of Parisian hairdressing from the 1820s to the 1860s. The purpose of this article is to better understand, through the study of this micro-dynasty’s trajectory, the elements that structured the Parisian haute coiffure market in the middle of the 19th century. Hair implantation devices or dyeing brushes, the products patented by the Croisats were intimately integrated with the process of designing hairstyles on the one hand and their commercial strategy on the other hand. Their intense pedagogical activity, both in the newspapers and their academy, responded in an original way to the contradictions between the artist’s need for visibility and the defense of the patentee’s requirement for secrecy. Through the dissemination of models and crafts, the entrepreneur-innovator thus participates in the construction of a market for the products they imagine. 
DO  - 10.21494/ISTE.OP.2021.0738 
JF  - Technology and Innovation 
KW  - Hairdressing,  patents,  haute-coiffure market,  19th Century, Coiffure,  brevets d’invention,  marché de la haute coiffure,  XIXe siècle,  
L1  - https://openscience.fr/IMG/pdf/iste_techinn21v6n4_6.pdf 
LA  - en 
PB  - ISTE OpenScience 
DA  - 2021/09/13 
SN  - 2399-8571 
TT  - Construire le succès d’une maison de haute-coiffure : le cas des Croisat, coiffeurs brevetés (1820-1860) 
UR  - https://openscience.fr/Building-the-success-of-a-house-of-haute-coiffure-the-case-of-the-Croisats 
IS  - Issue 4 
VL  - 6 
ER  -