TY  - Type of reference 
TI  - Market orientation and collaborative innovation through university–industry interactions 
AU  - Cheikh Abdou Lahad Thiaw 
AB  - The constant development of innovation networks (clusters and other related concepts) has forced major changes in the collaboration practices between firms and academics. By promoting innovation, these heterogeneous systems are considered to be the necessary tools for propelling the success and competitiveness of the economies of tomorrow. They are attracting growing interest from researchers and practitioners, but they also generate interest from governments. However, while they are very conducive to generating innovations, the lack of a marketing and market-oriented approach of collaborative projects within them limits their scope (dissemination and market adoption). These difficulties are notably linked to the consequences of the diversity of stakeholders’ strategic intentions and their lack of shared visions about the “market” aspects.This article examines the contributions of innovation marketing, applied to a collaborative context with interactions between companies and academics. It investigates the “market-pull” - “techno-push” innovation dilemma. It advocates giving marketing a key role as a transversal function within collaborative innovation projects, with the market as the common thread of its actions and a vector for the integration of innovations. We consider that successful collaborative innovation is based on a hybrid approach, focusing on the technological dimension while integrating market aspects. 
DO  - 10.21494/ISTE.OP.2021.0591 
JF  - Technology and Innovation 
KW  - Innovation marketing,  Collaborative innovation,  Clusters,  Customer orientation,  Market,  technology, Marketing de l’innovation,  Innovation collaborative,  Clusters,  Orientation client,  Marché,  technologie,  
L1  - https://openscience.fr/IMG/pdf/iste_techinn21v6n1_3.pdf 
LA  - en 
PB  - ISTE OpenScience 
DA  - 2021/01/6 
SN  - 2399-8571 
TT  - Orientation marché et innovation collaborative par les interactions université-industrie 
UR  - https://openscience.fr/Market-orientation-and-collaborative-innovation-through-university-industry 
IS  - Issue 1 
VL  - 6 
ER  -