Titre : From audience analysis to micro-targeting: A behavioural tool for cognitive warfare 

Auteurs : Julien Debidour
, Paul Pelletier,  

Revue : Cognitive Engineering 

Numéro : Issue 1 

Volume : 7 

Date : 2024/02/23 

DOI : 10.21494/ISTE.OP.2024.1095 

ISSN : 2517-6978 

Résumé : In an era where technology and data define the everyday experience, behavioural micro-targeting is emerging as a key strategy in shaping individual and collective perceptions. Audience analysis plays a central role in understanding the motivations and attitudes of target groups, while data mining and artificial intelligence enhance the precision of targeting through automation and real-time adaptation. By combining these techniques, influencing actions find a new amplitude in their practical realisation. 

Éditeur : ISTE OpenScience