TY  - Type of reference 
TI  - From audience analysis to micro-targeting: A behavioural tool for cognitive warfare 
AU  - Julien Debidour
 
AU  - Paul Pelletier 
AB  - In an era where technology and data define the everyday experience, behavioural micro-targeting is emerging as a key strategy in shaping individual and collective perceptions. Audience analysis plays a central role in understanding the motivations and attitudes of target groups, while data mining and artificial intelligence enhance the precision of targeting through automation and real-time adaptation. By combining these techniques, influencing actions find a new amplitude in their practical realisation. 
DO  - 10.21494/ISTE.OP.2024.1095 
JF  - Cognitive Engineering 
KW  - Disinformation, Target Audience Analysis, Micro-targeting, Data Mining, Personalisation, Reality, Technology, Influence, Désinformation, Analyse de l’audience ciblée, Microciblage, Forage de données, Personnalisation, Réalité, Technologie, Influence,  
L1  - http://openscience.fr/IMG/pdf/iste_ingecog24v7n1_14.pdf 
LA  - en 
PB  - ISTE OpenScience 
DA  - 2024/02/23 
SN  - 2517-6978 
TT  - De l’analyse d’audience au microciblage : outil comportemental pour la guerre cognitive 
UR  - http://openscience.fr/From-audience-analysis-to-micro-targeting-A-behavioural-tool-for-cognitive 
IS  - Issue 1 
VL  - 7 
ER  -