@ARTICLE{10.21494/ISTE.OP.2018.0195, TITLE={Non‐economical values in an innovative firm’s business model}, AUTHOR={Edouard Le Maréchal, }, JOURNAL={Technology and Innovation}, VOLUME={3}, NUMBER={Issue 1}, YEAR={2018}, URL={http://openscience.fr/Non-economical-values-in-an-innovative-firm-s-business-model}, DOI={10.21494/ISTE.OP.2018.0195}, ISSN={2399-8571}, ABSTRACT={The existing tension between increasingly sophisticated innovations in a complex world and the pursuit of short term profit leads to a focus on economical assessment of an innovative project. However, values other than money, such as knowledge, trust and alignment are generated by an innovative product or process; they have to be considered as outputs instead of potential advantages, and one has to build pluridimensional business models including nonmeasurable parameters. These non-assessable values can eventually change into economical values, moreover, they are essential, as much as economical values, in transforming the innovation project into a sustainable, long-lasting success. Last but not least, hidden costs caused by the relational perturbance between stakeholders due to innovation can be integrated in the process. Intellectual property should then evolve and integrate business model invention and technological invention.}}