@ARTICLE{10.21494/ISTE.OP.2016.0103, TITLE={The Identity of Start-Up Founder and Hi-Tech Entrepreneur Coaching}, AUTHOR={Gérard A. Kokou Dokou, }, JOURNAL={Technology and Innovation}, VOLUME={1}, NUMBER={Issue 1}, YEAR={2016}, URL={http://openscience.fr/The-Identity-of-Start-Up-Founder-and-Hi-Tech-Entrepreneur-Coaching}, DOI={10.21494/ISTE.OP.2016.0103}, ISSN={2399-8571}, ABSTRACT={A start-up is an innovating company deeply rooted in technologies and with high market prospects. In such structure, the entrepreneur is often focused on his core business, making use of his experiences, knowledge and skills. Support is all the more needed as further skills are necessary to start and to take off in a complex business environment. The founder’s operating logics are thus so deeply affected by his needs to be, to know and to be able to that they recreate the essence of his entrepreneurial identity. These three requirements, which the coach must all include in his advising strategy, underpin the founder’s empowerment according to resource and application theories. In order to test this observation, a qualitative survey has been carried out in the form of group interview (focus group), bringing together 8 start-up founders. The debates have been recorded and transcribed in their entirety. The achieved corpus is then meticulously studied through semantic and structural analytical methods. The interpretative approach leads to asserting the extent of the components of entrepreneurial identity of the start-up founder. Such identity components turn out to be instruments for the coach of technology entrepreneur.}}