@ARTICLE{10.21494/ISTE.OP.2018.0195, 

TITLE={Non‐economical values in an innovative firm’s business model}, 
  
AUTHOR={Edouard Le Maréchal, }, 
	
JOURNAL={Technology and Innovation}, 
	
VOLUME={3}, 

NUMBER={Issue 1}, 
	
YEAR={2018}, 

URL={http://openscience.fr/Non-economical-values-in-an-innovative-firm-s-business-model}, 
	
DOI={10.21494/ISTE.OP.2018.0195}, 
	
ISSN={2399-8571}, 
	
ABSTRACT={The existing tension between increasingly sophisticated innovations in a complex world and the pursuit of
short term profit leads to a focus on economical assessment of an innovative project. However, values other than money,
such as knowledge, trust and alignment are generated by an innovative product or process; they have to be considered
as outputs instead of potential advantages, and one has to build pluridimensional business models including nonmeasurable
parameters. These non-assessable values can eventually change into economical values, moreover, they
are essential, as much as economical values, in transforming the innovation project into a sustainable, long-lasting
success. Last but not least, hidden costs caused by the relational perturbance between stakeholders due to innovation
can be integrated in the process. Intellectual property should then evolve and integrate business model invention and
technological invention.}}